Autumn Japanese Tea Event【YUITO Festival 2023】 November 3-4 

Nihoncha Seikatsu(Japan Tea Guide) presents the “YUITO Festival 2023 in Autumn” on November 3rd (Fri) and 4th (Sat) in 2023 at YUITO, Tokyo Nihonbashi. In its fourth edition, this event will feature the “Japanese Tea Tasting Experience” and the ”Senchado” tea ceremony, known as the “Fukutoku-chaki”. In addition to these, the “World of Japanese Tea as Told by the Producers” talk event, where tea producers will share their insights.

Japanese Tea Tasting Experience

From seven different tea-producing regions, including Miyazaki, Hiroshima, Gifu, and Kyoto, the “Japanese Tea Tasting Experience” will feature a diverse range of teas. At the event, you can explore various types of teas, such as premium sencha and hojicha, while listening to the producers’ stories and dedication to their teas. Each booth will also have a wide selection of teas available for purchase, allowing you to buy your favorite teas after tasting.

Participating Producers:
Hiraokaen (Saitama)
Akiyamaen (Shizuoka)
Shosetsuen chaho (Gifu)
Hokuzan (Kyoto)
Houryokuen Mori Moccha (Miyazaki)
Yakushima Hachimanju Chaen (Kagoshima)

Event Schedule
November 3rd (Fri) : 11:00 AM, 1:00 PM, 3:00 PM
November 4th (Sat) : 10:00 AM, 12:00 PM, 2:00 PM
Participation Fee: ¥500 (includes a tasting ticket with 10 tea selections)

Senchado Tea Ceremony “Fukutoku-chakai”

Eperience the traditional senchado tea ceremony held in the serene surroundings of Fukutoku Shrine Square, surrounded by greenery. The tea ceremony is conducted by the Oubakubaisa-ryu(school) of senchado, a tradition that evolved from the tea practices at Oubaku San Manpuku-ji Temple in Uji, Kyoto. the Tokyo branch of the Oubakubaisa-ryu will demonstrate this exquisite tea ceremony, allowing you to enjoy high-quality gyokuro and traditional Japanese sweets.

Event Schedule
November 3rd (Fri): 11:00 AM to 4:00 PM
Start at 11:00 AM, 11:30 AM, 12:00 PM, 12:30 PM, 1:00 PM, 2:00 PM, 2:30 PM, 3:00 PM, 3:30 PM 
Each session is 30 minutes 
Participation Fee: ¥500
Capacity: 20 participants per session

Talk event “The World of Japanese Tea as Told by the Producers”

This talk event features three unique tea producers from Hiroshima, Gifu, and Saitama, each with their own distinct approach to tea cultivation. They will share their insights into the diverse world of Japanese tea. Enjoy their stories while savoring each producer’s exclusive tea.

Event Schedule
Part 1 12:00 PM – 12:30 PM: Hiraokaen, Mr. Tadahito Hiraoka (Saitama)
Part 2 1:30 PM – 2:00 PM: Shosetsuen Chaho, Mr. Masashi Taguchi (Gifu)
Part 3 3:00 PM – 3:30 PM: TEA FACTORY GEN, Mr. Genki Takahashi (Hiroshima)
Moderator: Ms. Shio Ozawa from Nihoncha Seiktsu
Participation Fee: ¥500 Per session

Event Details
Date and Time: November 3rd (Fri, national holiday) 11:00 AM – 5:00 PM, November 4th (Sat) 10:00 AM – 4:00 PM
Location: 2-4-3 Nihonbashi Muromachi, Chuo-ku, Tokyo (Directly connected to Tokyo Metro Mitsukoshimae Station, 3-minute walk from JR Shin-Nihonbashi Station)
Organizer: Nomura Real Estate Co., Ltd. YUITO Nihonbashi Muromachi Nomura Building
Planning and Operation: Heartful Creation Co., Ltd., and Nihoncha Seikatsu LLC

Ticket Information
Japanese tea tasting experience: 
Fukutokuchaki sechado tea ceremony:
Japanese tea talk event:
Limited on-the-day tickets will be available, so we recommend purchasing in advance.
All information are written by Japanese. If you need any help purchasing the ticket please inquiry by email
Japan Tea Guide:

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